Media Division

VISION understands the need for strategic advertising, marketing, public relations and event planning in today’s changing business world. Fully Integrated Marketing Communications is at the core of our media services. From brand management to penetrating untapped markets, our ultimate goal is to increase stakeholder wealth for our clients. VISION will help you “cut through the clutter” of traditional advertising, and achieve the exposure your business needs.

ADVERTISING and MARKETING:

  • Local, regional and national media buying: We have negotiated the best spot rates in print, radio and television in over 60 U.S. and Canadian markets.
  • Added Value: Working closely with local radio, television and print sources, VISION can assist you in taking FULL advantage of the additional promotional support available. In addition, we can recommend and arrange for "tie-in partnering" which generally makes your advertising dollar go farther
  • Copy writing: Pick the format: Serious, off-the-wall, professional, informational, etc., and VISION’s talented writers will create outstanding, customized "cut-through-the-clutter" advertising for print, radio and/or television.
  • Print, radio and television production: After your ad has been created, we can make it "jump" off the page... the billboard... out of the radio or off the TV screen. We work on paper, "hard cards," billboards, videotape and film for less than you're probably paying right now
  • Sports marketing: Whether you want your company's logo on a hockey "dasher board," courtside at an NBA game, or on a billboard in a professional football or baseball stadium, let VISION devise your message and negotiate the best available rate. But we won't stop there. We'll get you the best possible tie-in promotion too. Remember, rate card is for the other guy. Let VISION get you more bang for your advertising buck.
  • Transit & outdoor advertising: We can create and place advertising in front of thousands of motorist's daily via roadside "boards," bus-backs, bus-sides or taxi-toppers.
  • Celebrity Talent: Celebrity endorsements are extremely effective marketing tools. Whether you want a Hollywood celebrity, sports star, musical maestro, or literary legend, let us find and negotiate for your company's "star power."
  • On-screen/In Print/ Voice-over Talent: Our pool of talent is extraordinary. We'll find just the right face, body and/or voice for you!
  • Direct mail: A proven, "trackable" winner, direct mail is the way to get your "incredible offer" right into the consumer's hands. We have a direct mail vehicle to fit almost everyone's budget.

PUBLIC RELATIONS:

  • Press Release Preparation & Distribution: It's not what you say; it’s how you present it. Let our expert writers put your news into hard-hitting press releases. We will then distribute them in a way that increases the chances of your news being picked up.
  • Video News Releases: Did you know many stories carried by local news programs across the nation are actually created by corporations? Let us tell your story on video and get it distributed and presented as news.
  • Interview Planning & Scheduling: If it's news, let's get it on the air. Whether it's a local or national story, we have the contacts to get your news read in the paper, heard on radio and seen on television.
  • Spin Control: When bad news breaks, make sure your side gets heard! Let VISION put together your:
    • Press Releases
    • New Conferences,
    • News/Talk Interview shows, etc.
  • Media Training: You should have a company spokesperson. Image is everything. VISION offers a one-on-one, concise media-training course. Be a pro on the air from now on.

EVENT PLANNING & MANAGEMENT:

  • “Name Acts”: If your event calls for something big, a name act may be just the ticket. VISION works with the country’s top booking agents.
  • Sports Celebrities: Nothing draws like a local sports celebrity. Our contacts include professional football, baseball, hockey, basketball, and tennis players.
  • Corporate Speakers: Make your next corporate meeting one to remember. We can facilitate the appearance of a professional comedian, politician, sports legend or famous author.
  • Corporate Meetings: Give your corporate meetings that high-tech look. Let VISION secure your stage lighting, a/v, outdoor spot/search lights, video walls, even strolling troubadours.
  • Catering: Theme events work even better when the food is a fit! Let us find and fulfill your precise catering needs.

For more information on any of these services, just give us a call. Our first consultation is always complimentary.